Alive-ish Privacy Policy
Last updated: October 18, 2026
This Privacy Policy explains what information the mobile game Alive-ish (the "Game") collects, how it is used, who it is shared with, and the choices you have. The Game is published by Nick Squared LLC ("we", "us", "our").
In short: the Game works fully offline, there is no account, no sign-up and no server of ours anywhere in it. Your creature, its history and your settings are stored only on your device. The only outside parties involved are Apple or Google, to process a purchase you make, and Google AdMob and Meta (Facebook), to show ads and to measure app-install advertising, and Google Firebase, for anonymous usage statistics and crash reports — with your consent where the law requires it. We do not sell your personal information.
1. Who we are and how to contact us
Nick Squared LLC
United States
Email: hello@nicksquared.co
For any privacy question or request, contact us at the email above. Please include "Alive-ish privacy" in the subject.
2. Information we collect
2.1 Information stored only on your device
Your creature's state (its name, age, care history and streak), unlocked cosmetics, settings, and whether reminders are enabled. This stays in the Game's own storage on your device. Uninstalling the Game, or clearing its data, deletes all of it. We never see it, and it is never copied to any server of ours, because the Game has none. If your device backs up app data (iCloud Backup on iOS, Android Auto Backup on Android), a copy of this save is stored in your own Apple or Google account by the operating system so it can be restored on a new device. We do not have access to it.
2.2 Reminders
If you enable reminders, they are scheduled entirely by your device's own operating system. No reminder content or schedule is sent to us or to any third party.
2.3 The home-screen widget
If you add the widget, it reads a snapshot of your creature that the Game writes locally on your device — in an iOS App Group container, or in the app's own storage on Android. This never leaves your device.
2.4 Purchases
The Game offers a cosmetic pack and a one-time Remove Ads purchase. Payment is processed entirely by Google Play or the Apple App Store; we never receive your payment card or billing details. The Game only receives confirmation from the store that a purchase succeeded, so it can unlock what you bought and restore it later through the store's own restore-purchases mechanism.
2.5 Advertising
The Game shows two kinds of ad: an optional rewarded video that you choose to watch, for example to revive your creature, and a full-screen interstitial that appears occasionally between mini-game sessions, never during play. Buying Remove Ads turns the interstitials off. There are no banners.
Ads are served by Google AdMob. Google may collect and use information such as your device's advertising identifier (where available and permitted), IP address, device and app information, and ad interactions in order to serve, measure and, where permitted, personalise ads. Google acts as an independent controller for this data; see How Google uses information from sites or apps that use its services.
The Game also includes the Meta (Facebook) SDK, used only to measure and attribute app-install advertising run through Meta — it does not sign you into Facebook, does not post on your behalf, and the Game has no Facebook Login or sharing feature. Meta may collect and use information such as your device's advertising identifier (where available and permitted), IP address, and device/app information to measure which ad led to installing the Game. Meta acts as an independent controller for this data; see Meta's Privacy Policy and how the Meta SDK for app install attribution works.
In the EEA, UK and Switzerland, and in US states with applicable privacy laws, the Game uses Google's User Messaging Platform to ask for or record your choices before any ad is requested or any advertising identifier is used by AdMob or the Meta SDK. On iOS, the Game also asks for App Tracking Transparency permission before any ads-related tracking identifier is used by either. If you decline either, or if consent cannot be established for any reason, the Game requests no personalised ads, the Meta SDK does not collect the advertising identifier, and the Game continues to play normally — declining never blocks or changes anything else in the Game.
2.6 Analytics and crash reports
The Game uses Google Firebase Analytics and Firebase Crashlytics. They collect a random identifier created for your installation (the Firebase installation ID), in-game events (for example, that you cared for your creature, started or finished a mini-game and its score, whether an ad was shown, and whether a purchase was started or completed), and, if the Game crashes, a crash report with the device model, operating system version and app version. We use this to understand how the Game is used, to see how ads and purchases perform, and to fix crashes. It is not tied to your name, email or any account, because the Game has none. Where you have linked or allowed it, ad revenue measured by AdMob may be reported in Firebase together with this anonymous identifier.
Nothing is collected until the consent step described above has run, and if consent is declined or cannot be established the Game does not turn Firebase on. Google processes this data on our behalf; see Google's Privacy Policy and Firebase privacy information.
We do not collect: your name, email address, phone number, contacts, calendar, precise location, photos, files, microphone or camera data, health data, biometrics, or payment card information. The Game contains no account system, no leaderboard, and no advertising or analytics SDK other than those named in this policy.
3. How we use information
| Purpose | Information | Legal basis (EEA/UK) |
|---|---|---|
| Run the Game, keep your creature and settings | Data stored on your device | Performance of our contract with you |
| Remind you to check in | A local notification scheduled by your device | Performance of our contract with you |
| Deliver and restore a purchase | Purchase state from the store | Contract; legal obligations (tax/accounting) |
| Show and measure an optional ad | Advertising data (Google) | Consent where required (personalised ads); legitimate interests for non-personalised ads |
| Understand usage, measure ads and purchases, fix crashes | Anonymous usage events, installation ID, crash reports (Google Firebase) | Consent where required; legitimate interests otherwise |
| Measure and attribute app-install advertising | Advertising data (Meta) | Consent where required; legitimate interests otherwise |
4. Who we share information with
We do not sell your personal information and we do not share it for cross-context behavioural advertising except through the Google AdMob and Meta advertising described above, subject to your consent choices. We use these service providers:
- Google LLC / Google Ireland Limited: Google AdMob and the User Messaging Platform (ads and consent); Google Play (payments on Android).
- Google LLC / Google Ireland Limited (Firebase): analytics and crash reporting, processed on our behalf.
- Meta Platforms, Inc.: app-install advertising measurement and attribution.
- Apple Inc.: App Store payments on iOS.
We may also disclose information if required by law, to protect our rights or users' safety, or as part of a business transfer (such as a merger or acquisition).
5. International transfers
The Game has no server of its own. Google, Meta and Apple may process information in other countries in connection with ads and purchases. Where required, these transfers rely on appropriate safeguards such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.
6. How long we keep information
- Data on your device: until you uninstall the Game or clear its data.
- Analytics and crash data: held by Google Firebase under its standard retention settings, then deleted by Google.
- Purchase state: re-checked with the store each time; we hold nothing beyond what unlocks your purchase on your device.
7. Your choices and rights
- Ad consent: the consent form (where shown), the App Tracking Transparency prompt on iOS, and your device's own advertising settings.
- Reminders: turn them off in Settings, or in your device's notification settings.
- Uninstalling the Game removes everything stored on your device. Because there is no account and no server, there is nothing further to delete on our end.
Depending on where you live (for example the EEA, UK, or US states such as California), you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, to withdraw consent, and to opt out of the "sale" or "sharing" of personal information. To exercise these rights, contact us at hello@nicksquared.co. Because the Game deliberately holds no information that identifies you, in most cases there is simply nothing on our side to act on beyond what your device already lets you control. We will not discriminate against you for exercising your rights. You also have the right to lodge a complaint with your local data protection authority.
8. Children
The Game is not directed to children under 13 (or the equivalent minimum age in your country), and we do not knowingly collect personal information from them. The Game does not request child-directed ad treatment. If you believe a child has provided personal information, contact us and we will delete it.
9. Security
Purchases and ad requests are encrypted in transit (HTTPS) by Apple's, Google's, Google AdMob's and Meta's own systems. The Game has no server or database of its own to secure, because it has none. No system is completely secure, but we work to protect your information.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will change the "Last updated" date above and, for significant changes, let you know in the Game or on the store listing.
11. Contact
Nick Squared LLC, United States
Email: hello@nicksquared.co